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Flooring showrooms have a unique display challenge: planks look completely different horizontal versus vertical. The WWD053 presents samples at a 12° angle — close enough to flat for accurate color pe
The WG2003 packs flat to 15% of its assembled volume, which means it ships via standard courier to any address worldwide — no freight forwarder required for sample orders.
The WC2033 is one of our most popular platforms because it solves the #1 flooring showroom problem: how to show 30 SKUs without making the space feel like a lumber yard.
Natural hardwood varies dramatically in grain and tone from batch to batch. The WE971 presents long edges forward so customers see the true character of each plank, not just a narrow face.
The WC2036 frame is built around a reinforced steel spine that eliminates the center sag common on budget display racks. When loaded with dense hardwood, it stays perfectly level.
We pre-thread every insert and include a color-coded hardware pack with the WZ902. The first time you assemble one, you will appreciate that every bolt actually fits.
Showrooms in coastal cities face salt-air corrosion that eats standard powder coat in under a year. The DISPLAY undergoes a 72-hour salt spray test before it leaves our facility.
We pre-thread every insert and include a color-coded hardware pack with the WT2022. The first time you assemble one, you will appreciate that every bolt actually fits.
Different plank widths create display chaos in multi-brand showrooms. The WT2001 accepts planks from 75mm to 300mm wide in the same frame, with tier spacing that adjusts independently per row.
Engineered wood and laminate samples are lighter than solid hardwood, but they still need secure display. The WT2023 tier spacing accommodates the full range of modern flooring thicknesses.
We tested the WT2024 in a 200-visitor-per-day flooring showroom for 6 months. The tier locks never slipped, the felt never compressed, and the frame showed zero signs of fatigue.
Flooring retailers who switched to the WT2020 reported faster customer decisions because planks are organized by color family — light to dark, warm to cool — in a single continuous sightline.
Natural hardwood varies dramatically in grain and tone from batch to batch. The WT2019 presents long edges forward so customers see the true character of each plank, not just a narrow face.
Natural hardwood varies dramatically in grain and tone from batch to batch. The WT903 presents long edges forward so customers see the true character of each plank, not just a narrow face.
Flooring showrooms have a unique display challenge: planks look completely different horizontal versus vertical. The WT2015 presents samples at a 12° angle — close enough to flat for accurate color pe
Every WT2013 ships with a printed assembly guide that uses only pictures — no English required. We have shipped to 50+ countries and the feedback on our instructions has been universally positive.
The biggest complaint we heard from distributors was display racks that developed a ‘lean’ after 6 months. The E2131 has gusseted corner plates and cross-braced rear panels that eliminate frame rackin
We finish the E2114 in matte black as standard because it does not compete visually with tile colors. Custom RAL color matching is available for branded showroom environments.
Different plank widths create display chaos in multi-brand showrooms. The WL1009 accepts planks from 75mm to 300mm wide in the same frame, with tier spacing that adjusts independently per row.
We pre-thread every insert and include a color-coded hardware pack with the WG2003. The first time you assemble one, you will appreciate that every bolt actually fits.
