Build brand effect, help display companies gain a foothold in the Internet era
Nowadays, the competition in the capital market is becoming more and more fierce, and the development of display rack companies has begun a new round of adjustment. As a former producer of producers, it gradually became a brand independent person. As a traditional industry that began soon in the country, the display rack industry market cares more about the success of Winsor, and the industry is more and more mature. Competition is not just the quality of products produced by the company, but a comprehensive competition. Competition is the soft power of the company. Among them, brand building plays a decisive role.
Discover the needs of customers to build the brand value Once upon a time, the main strategy for brand promotion was a good idea plus the level of exquisite production. Launched large-scale advertisements and carried out violent explosions. But with the advent of the Internet era, this approach seems a bit behind the times. This is because the information obtained is now simpler and the cost is lower and even less costly. The daily amount of information of users approaches saturation. There is no interest in advertising at all. If you want to succeed through traditional means of propaganda. It is very difficult.
According to Nielsen's data (the world's leading market research company), we can see that among the factors influencing the purchase decision of consumers, businesses directly influence hard work by 7%, opinion leader influence by 25%, and word of mouth influence by 68%. In other words, word of mouth has a direct impact on the sales of goods. To this end, the display rack company needs to provide customers with more personalized and customized services, produce production racks based on the needs of customers, and increase the conversion rate. Let customers remember you and advertise for you, only in this way can your company take a firm position in the industry.
Promotion channel is an important means of brand building Today's customers, like the dog procurement display rack, will not only shop around, but even shop around. This is because the current market is transparent. Information is symmetrical. So you can't cheat them. But the price is not absolute. For recognized brand customers, they will not bring themselves unnecessary follow-up risks (save products, perfect after-sales service) in order to save the middle price difference. They often record their buying experience after purchase, helping customers who later want to purchase the company's display racks. Therefore, we must do a good user experience. The quality of the user experience directly determines whether your brand can stand firm.
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